Business Insight – Innovation Training – does it work?

Innovation Training – Can it work?
By Roger La Salle

These business insights aim to deliver useful information that can be used to enhance businesses in some manner. However, there comes a time when it may be appropriate to reveal some outcomes of the work we do.

In past months we have conducted as many as seven one day workshop events around Australia. The funding source is not relevant, only the results.

In essence only twelve companies, with revenues of between $2m and $100m were invited to each workshops, with the CEO and another senior executive present. In every case each workshop was fully subscribed within three days of advertising, but what’s more important is the feedback received from the 84 companies that participated.

The outcome!
In short 81 of the participating companies scored the top category for relevance, value, knowledge of the presenter and presentation format and materials provided.

Moreover some 75 companies reported that the value delivered would be implemented within their businesses in three months or less.

The results speak for themselves. CEO’s of SME’s do not waste a day if they do not believe they are getting real value.

Yes it works!
The bottom line is that innovation techniques properly structured and delivered provide real tangible benefits.

Enough said!

Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and business development and is the author of four books and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast. www.matrixthinking.com

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