It’s “Intangible” yet clearly visible!
By Roger La Salle
A half time talk by a team coach can provide a burst of inspiration, an adrenalin rush and the motivation to get you out there to make an amazing contribution. It’s quite remarkable, the abstraction of inspiration can be clearly visible in physical outcomes with players lifting their game – at least in the very short term.
So too with motivational business speakers. Always great to listen to, they give a lift, you leave their session walking just a little taller ready for action. The question is – just how long does this last? In general it’s very short-term.
Great businesses have a great culture and much like with motivation, the abstract term of culture is clearly visible. You can see culture simply by walking around a business, observing the people, the facilities, the desks and the way people speak, move and interact. Culture is evident everywhere, you just need to observe.
In my business of innovation and opportunity capture, the same may be applied, except there is a difference. If you want the art of innovation to “stick” you need to get to the very essence of the business, the business DNA as we call it. This is where a culture change is made, where the tools of change are rolled out; not to be just experienced, but to be embedded into the business and used.
Unlike the home gym that you may buy in a fit of inspiration and soon discard as long term hard work and not really much fun, with innovation you achieve results immediately, not in months but on the very first day. Further, once people experience this, realize they can do it and moreover it’s actually fun, the risks of it being discarded are gone and a new culture begins to permeate the organisation.
Is this rocket science?
Like a golf swing, when done properly the beauty of innovation is in its simplicity. Innovation is a culture, keep it simple, inspired by capability, method, tools, practice and outcomes.
Do this and see an outcome that is clearly visible.
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Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and business development and is the author of four books and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast. www.innovationtraining.com.au