So what is “Matrix Thinking”?
By Roger La Salle
Keep it simple!
Creative thinking methodologies abound, some simple such as asking just one question “what if”, whilst others vary in degrees of complexity.
“Matrix Thinking” was developed on the back of years of real life practical innovation outcomes and aims to be simple and applicable to tangible products, services, processes and the scan for new business opportunities; referred to as ”Opportunity Capture”.
Does it work?
It would seem so with partners now established in some 28 countries with one of the most recent coming on board being “Matrix Thinking – Poland”.
The people in Poland have just held a workshop in the pharmaceuticals industry. Although this was their first foray into pharmaceuticals, the outcomes, evidenced by the feedback below were outstanding.
“..…using the Matrix we prepared almost four hundred innovative solutions. I think everybody was shocked how effective is this method. ..… everything is perfect beginning from materials ending on certificates……”
A quick and hopefully engaging TED overview presentation on Matrix Thinking can be seen at:
It doesn’t matter what business or service you provide, if you are not constantly looking to improve and develop your offering you can be sure somebody will soon move in to take your place. The business landscape is littered with the corpses of companies that rested on their laurels and thought they were invincible.
Whatever you do, look to do it better and look to find the next “over the horizon” opportunity. Alternatively prepare for extinction, with the extinction horizon in most industries now having shrunk to some five years.
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Roger La Salle, is the creator of the “Matrix Thinking”™ technique and is widely sought after as an international speaker on Innovation, Opportunity and business development. He is the author of four books, Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies both in Australian and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast. Matrix Thinking is now used in more than 26 countries and licensed to Deloitte, one of the world’s largest consulting firms. www.matrixthinking.com
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