Open Innovation! - Is this simply “Opportunity Capture”
in another guise?
© Roger La Salle 2010
Some months ago I sent out an article that mentioned “Open Innovation”, finally this is starting to get some traction, and it’s about time. However let’s not let the boffins turn this into “rocket science” as so many have done or attempted to do with innovation.
Keep it simple, that’s the message.
I recall speaking at a number of conferences and repeating that in reality innovation is really pretty simple, only to later be asked to stop saying that. If it’s simple, we can’t charge enough I was told.
Nice one I thought, but why make something that is fundamentally easy seem difficult?
On Open Innovation
Open innovation is about looking beyond your own horizons and connecting with parties where the sum of the two is far greater than the individuals. However, in some cases people are wary of this model, and maybe for good reasons that may include:
- Loss of control
- IP and ownership disputes
- Risk, both financial and career
These risks can be managed if there is first awareness and a collaboration model plainly laid out in advance. Too many collaborations can end up in disaster if the rules of engagement are not first well though through. Just ask many who have started a business as a partnership only to see it later fail in bitter dispute.
I also refer to a previous article I wrote on “Connecting the Dots”. May I suggest this is simply open innovation in another guise, so too is “Opportunity Capture” a subject I have been speaking on for years.
I include a brief extract from the article on “Connecting the Dots”. I wonder who may have connected these dots, as each connection is a business opportunity just waiting to be grabbed:
Physiotherapy and the reduction of carbon emissions?
- The tooth brush and ceramic crystals?
- Extruded plastic “core flute” sheeting and aluminium extrusions?
Even if the dots are marvellously connected many initiatives still fail in the gestation and commercialisation phases.There three ways of going about this most important phase:
- One party takes the lead role
- Joint venture
- The “Outrigger” model.
Especially for large organisations it’s this latter model that I see as the one that works the best. Indeed IBM was a great exponent of this model when it decided to move from just “Big Blue” to developing and selling PC’s.
Ownership of a project, direct responsibility, fast nimble action and competent management is the ideal model. Further, this is a model where so called “disruptive” innovations can be tested without serious risk to the host body.
As with data processing, rubbish in equals rubbish out.
The key to success is first a good idea, all successful businesses start with a good idea.
This is where “Opportunity Capture” comes right to the fore. Call it open innovation if you like, but I have still yet to see a formal open innovation model that actually provides a structured search mechanism for an opportunity.
May I suggest “Opportunity Capture” is just that!
An extract from a past article on this very subject a few months ago:
Opportunity – the Next Wave
In addition to innovation, a new wave is starting to build, that of Opportunity capture and the systematic search for opportunities.
In this domain opportunity is defined as: “An observed fortunate set of Circumstances” ©RLS 2000
You can teach your people to become opportunists, teach the important things to observe and move your people from being mere operators to become opportunists.
There is little doubt the wave of “opportunity” is gathering momentum.
**** END ****
Roger La Salle, is the creator of the “Matrix Thinking”™ technique and is widely sought after as an international speaker on Innovation, Opportunity and business development. He is the author of three books, Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies both in Australian and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panellist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast. Matrix Thinking is now used in more than 26 countries. www.matrixthinking.com