Big outcomes from simple changes!
By Roger La Salle
A game changer on a “dime”
We’ve said it before and we’ll say it again, “You don’t have to put a man on the moon to be a great and successful innovator!”
Too many people try too hard to make innovation seem difficult when in fact it’s not that hard if you have the right approach and the right tools. Really, you do have to wonder what benefit people see in making the simple seem complex.
The perfect example and it’s so obvious
A company with whom we work has develop a breathtakingly simple solution to a problem nobody even thought existed and they’ve changed the game. The inspiration of course is founded on the “Opportunity Matrix” – the notion not of asking people what they want, since they seldom know, but simply watching what they do and observing.
Posting a poster!
When a paper poster or certificate is to be sent by post or courier of course it needs to be protected, so of course we put it inside one of these round hard cardboard tubes with the nice little plastic end caps. That’s how we’ve done it for years.
But watch and learn the problems:
• Stacking them is impossible
• They roll everywhere in vans and crates
• They are next to impossible to reliably position for bar code readers
• They do not “nest”.
In fact if you pack four cylindrical tubes together for shipping a full 25 percent of the shipping volume is fresh air, air that you pay to ship. (I cannot recall how many times we have pointed this out to food and wet wipe tissue companies that insist on using round containers.)
Well finally the problem has been addressed by a Melbourne based company, Kebet Packaging. They have developed and are now shipping triangular shaped tubes, much like the famous “Toblerone” chocolate packaging.
Not only does this work but the customers love it with hugely reduced shipping volumes, much easier handling and packages that actually sit in on the spot as they are conveyed past bar code counting stations.
See the difference? It’s obvious. But as we always say “The obvious once made obvious is always obvious”
What’s the message?
• Embrace the art of “Opportunity Capture”
• Learn the art of observation
• It’s not rocket science but it sure leads to innovation.
**** ENDS ****
Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast