Roger La Salle’s Matrix Thinking Blog

Avoid the big business trap!
By Roger La Salle
www.innovationtraining.com.au
www.matrixthinking.com

Most recent experience
I have just returned from almost two full weeks of workshop sessions in Colombia, (despite what many people may think, this is marvelous country I often visit and a place where I could happily live).

What became most apparent to me in many of the sessions with major companies in Colombia on this trip came into sharp focus. I have also observed this elsewhere including Australia.

Big Companies are mostly poor at innovation
Whilst many big companies extoll the virtues of innovation and many have entire stand-alone innovation departments which too often become a bureaucracy in their own right. These departments usually deliver little and seldom provide anything even approaching a return on the investment they represent. Indeed in many cases these departments simply morph into departments for special projects.

The fact is that even if the innovation people and staff suggestion schemes discover and advance new ideas, senior management is always far too busy to be engaged in change. Senior managers have bonus dependent KPI’s to reach with little or most often absolutely no regards to embracing new ideas and ways. Of course who can blame these managers? Their work is demanding and with no provision in their duties to deliver on innovation the very notion of such managers taking their “eye off the ball” to be distracted by change is simply a bridge too far.

The message is repeated
Too often after my sessions in Colombia staff approached me with the same story. “We have ideas but nobody listens.”

In speaking at a major bank in Colombia last week I pointed out the wonderful revenue stream banks are starting to lose as savvy developers create Apps that allow international money transfers to happen in seconds whilst taking only a tiny “snip” of profit from the transaction. Gone are the commissions and gone are the exchange rate margins that are 10% and more. No longer will banks have the cash cow of the “International money clearing house in the sky” they have long been hiding from us.

Like the taxi industry and UBER, the banks have been sitting on their hands for far too long and will now suffer the consequences with many alternative monetary products coming on line and with Apple reportedly now about to launch their own total financial transfer package App.

But let’s not “beat up” on banks. This is just one industry that has been too slow to change.

What can be done?
One very large organisation we have worked with in both in Singapore and Malaysia is a major company, indeed a bank, where we conducted dozens of workshops with senior managers in attendance. The reason such busy people attended was simple. They all have delivery on innovation as one of their five major KPI’s. Their metric being that 10% of each successive years revenue shall come from a new product. The company demands it and they deliver on it.

What’s the message?
Demand innovation as a job dependent deliverable and it will happen. The alternative may ultimately be oblivion.

**** ENDS ****

Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast

The IT “dilemma!”
By Roger La Salle
www.innovationtraining.com.au
www.matrixthinking.com

I was recently at a conference at RMIT where a young lady, Ms. Juliana Proserpio, gave a great presentation on the Four Degrees of Design. I must say I sat there prepared to be bored but it was really engaging and well-presented, with an interesting end point.

The first degree is design by nature, where nature does all the work and the scenery is our gift.

The second is where nature does the work modified by man, this it typically a farm.

The third is where man does the design and man does the build, for example, a toaster.

The fourth is where the man made machine, an intelligent robot, does the design of yet another robot machine. Man and nature are eliminated.

Fascinating stuff, but this leads into a classic paradox, as the IT dilemma.

Suppose a robot designs the software for a new autonomous vehicle such as a car. The software is intelligent and can make decisions for itself as it manages the car.

Consider now this car driving down a road making all the decisions for itself. It detects a problem ahead with a crash inevitable.

The car detects a young lady with a baby in a pram. Separately it also detects a group of perhaps a dozen old age pensioners standing by the road side ready to cross; as well as it detects a solid brick was supporting a bridge structure ahead.

In this situation the “driver”, actually the robot controlling the car, has to make a decision.

Shall I drive into the brick wall and spare everybody, but kill the car occupant? Shall I drive into the group of old age pensioners, no doubt killing them all, albeit at the twilight of life? Or shall I run over the young lady with a child in a pram, killing them both.

This is the classic paradox that IT designers need to face as they design intelligent machines able to make “reasoned” decisions and ultimately build machines that themselves build machines.

No doubt intelligent machines are the thing of the future, but as machines begin to design machines, who can forecast the end game? One wonders if Isaac Asimov forecast this many years ago when he postulated the design rules for robots?

**** ENDS ****

Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast

Big outcomes from simple changes!

By Roger La Salle
www.innovationtraining.com.au
www.matrixthinking.com
A game changer on a “dime”
We’ve said it before and we’ll say it again, “You don’t have to put a man on the moon to be a great and successful innovator!”

Too many people try too hard to make innovation seem difficult when in fact it’s not that hard if you have the right approach and the right tools. Really, you do have to wonder what benefit people see in making the simple seem complex.

The perfect example and it’s so obvious
A company with whom we work has develop a breathtakingly simple solution to a problem nobody even thought existed and they’ve changed the game. The inspiration of course is founded on the “Opportunity Matrix” – the notion not of asking people what they want, since they seldom know, but simply watching what they do and observing.

Posting a poster!
When a paper poster or certificate is to be sent by post or courier of course it needs to be protected, so of course we put it inside one of these round hard cardboard tubes with the nice little plastic end caps. That’s how we’ve done it for years.

But watch and learn the problems:
• Stacking them is impossible
• They roll everywhere in vans and crates
• They are next to impossible to reliably position for bar code readers
• They do not “nest”.

In fact if you pack four cylindrical tubes together for shipping a full 25 percent of the shipping volume is fresh air, air that you pay to ship. (I cannot recall how many times we have pointed this out to food and wet wipe tissue companies that insist on using round containers.)

Well finally the problem has been addressed by a Melbourne based company, Kebet Packaging. They have developed and are now shipping triangular shaped tubes, much like the famous “Toblerone” chocolate packaging.

Not only does this work but the customers love it with hugely reduced shipping volumes, much easier handling and packages that actually sit in on the spot as they are conveyed past bar code counting stations.

See the difference? It’s obvious. But as we always say “The obvious once made obvious is always obvious”

What’s the message?
• Embrace the art of “Opportunity Capture”
• Learn the art of observation
• It’s not rocket science but it sure leads to innovation.

**** ENDS ****

Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast

Don’t be fooled!
By Roger La Salle
www.innovationtraining.com.au
www.matrixthinking.com
The changing landscape
The world of business is changing at an alarming rate and we need to move with the times.

Many of us are now open for business 24 hours a day, seven days a week. We are mobile connected, you just never know who may be calling you. A missed call may be a missed opportunity.

In marketing, social media seems to be all the go these days so much so that television advertising is now extremely cheap, except for the few top rating shows. Of course many print publications that relied entirely on advertising are now downsizing, closing or moving to the e-space as they struggle to find relevance for paying customers.

Is it that simple?
All good, but don’t be fooled. Blasting the social media space does have its downsides including the cost, over exposure and money wasted on inappropriate channels.

For example, whilst is may be appropriate to promote and have others wholly endorse a new fitness craze on Facebook, Instagram and some of the other more casual social media sites, the same would not likely apply to a new surgical scalpel, or blood sampling syringe.

The fact is, we need to look at where the market we are targeting clusters. What is appropriate for one is not necessarily the case for the other.

It’s obvious
Many experts would say the main purpose of social media in business is to drive people to your web site.

For some products and services this may be so, in which case a lot of work needs to be done to ensure your site is easy and fast to open and grabs the reader’s attention at a glance. SEO of you web site in this case is essential, but properly thought through, this can often be done at for next to no cost.

Many use AdWords to be near the top of Google and BING but this can be very expensive. Further, in many cases people ignore AdWords as it may send the message that you on top, screaming for attention, not because you are good, but because you‘re paying. Beware, the downside of AdWords.

Ideally, if you can identify the most common search term for your business activity and register a URL including that term you are well down the path of being number one without ever paying.

In some cases a web site is not so important or even necessary if the sales process can be made directly from the social media channel. Again, we must ask, where does our market reside and what is the most cost effective interact?

Engaging Social Media?
Whilst some engage social media experts who blast the e-space at a monthly cost, which may be far less than a full time hire, make sure that you are properly targeting your market. You are the experts, so focus your social media people.

For example, we all complain about the traffic these days, but let’s look at the upside. People with long commutes listen to the radio, now more than ever. Use this to advantage, but again, think of your audience. A millennial may listen to a rock station whereas a senior executive, CEO or Board Chairman will be listening to an entirely different station.

Use an Opportunity Matrix to find how your customers behave. The rest will come naturally but don’t be fooled into thinking that blasting on social media is necessarily money well spent.

**** ENDS ****

Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panelist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast

The “co-working space” – real or a “nice little earner?

By Roger La Salle
www.innovationtraining.com.au
The new wave
Innovation has been on everybody’s lips for at least the past decade.

With that in mind we now see governments, councils, universities and many public and private companies offering co-working spaces, sometime at huge cost running into the millions of dollars.

What’s the plan?
It’s hard to criticise the endeavours of those who provide these spaces. However it’s worth asking the question, just what is their plan and how is the cost benefit of these facilities measured?

Certainly there is value in networking and meeting new people all hopefully having innovation at front of mind. Perhaps with the right mix of people sparks will fly and the next Facebook will emerge! This is always a possibility but are these relying on good luck as much as good management? What are the metrics and how are the costs of these funky new spaces that are popping up like mushroom justified?

Metrics are important. If you can’t measure something you can’t manage it, nor can you make changes knowing you are heading in the right direction.

One major bank that has invested heavily in these co-working spaces has clear metrics, as you would expect from a profit driven enterprise. Their major metric being – “The Number of new accounts that have resulted”. From what we have learned, they are delivering on this.

A new real estate model
Perhaps the co-working spaces in many cases are actually a “real estate play” with a new name of co-working spaces and the funky décor simply used to give them panache. Are they simply serviced desks instead of serviced offices with the landlords being the real beneficiaries?

There are some clear messages here
Innovation is not luck, we don’t invest in innovation to be lucky. If you address innovation and opportunity capture with a structured approach, you can almost guarantee outcomes in hours.

Finally, have a plan. Measure what you do.

****ENDS****

Roger La Salle, trains people in innovation, marketing and the new emerging art of Opportunity Capture. “Matrix Thinking”™ is now used in organizations in more than 29 countries. He is sought after as a speaker on Innovation, Opportunity and Business Development, is the author of four books, and a Director and former CEO of the Innovation Centre of Victoria (INNOVIC) as well as a number of companies, both in Australia and overseas. He has been responsible for a number of successful technology start-ups and in 2004 was a regular panellist on the ABC New Inventors TV program. In 2005 he was appointed to the “Chair of Innovation” at “The Queens University” in Belfast.